top of page

Do I really need a copywriter?

​

'Cos everyone can write, right? To a degree, yes. But can everyone write effectively? In a style to suit the audience? Using a structure that makes sense to the reader? With the correct use of grammar? Selecting only the freshest, the most compelling and the most appropriate words in the Oxford English Dictionary to tell YOUR story?

 

Unfortunately, no.​

Enter, the copywriter!

 

Nope, it’s got zilch to do with trademarks. Copy is all about putting words together in a way which entices the reader to sit up, tune in and TAKE ACTION!

 

The written word is super powerful – no more so than during the sales process.  Your messaging can make or break, wow or woe, shine or shun, and what’s critical to your marketing is hitting your audience with a BANG right from the outset, be it through your brochures, banners or blogs. But how?

Copywriting by Quilbert

 

From fresh, wonderful web copy, to repetitive and regular updates to your blog, Quilbert copywriting is here to help you promote your business online and in print.

 

Once we know all about you – your target audience, your product or service, and your USPs - the process is simple: we research, we write, we review, we apply polish (and, once a project is signed off, we relax...). Easy! And, to avoid being struck down by the copywriting Gods, we follow a few rules.

Image by Joshua Bartell
BE CLEAR!
Image by Joshua Bartell

Stay on point, help the reader understand what you’re telling them, and limit the jargon (unless you’re writing for www.jargon.com)

BE CLEAR!
Image by Joshua Bartell
BE CONCISE!
Image by Joshua Bartell
BE CONCISE!

No 'War and Peace' necessary! Get to the heart of the matter quickly. Go small on content and large on impact. 

Image by Joshua Bartell
BE COMPELLING!
Image by Joshua Bartell
BE COMPELLING!

Dull won’t do these days. Whether it's factual, formal or funky - copy should never send its reader to the land of nod!

What You Can Expect From Quilbert Copy

 

  • A clear plan, quotation and timeframe for your project's completion, upfront

  • Thorough research of your subject matter, including any interviews 

  • Your initial sample copy, where requested

  • Comprehensive spelling and grammar checks plus final proof & polish

  • First copy draft and any of your highlighted amends completed

bottom of page