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But effective writing comes from much more than simply having a passion for our language.

Yes, there's an element of skill to word wizardry - not least, a decent-sized and varied vocabulary and a good grounding in grammar (oh, and a dash of creativity doesn't go amiss!).

 

What sits way above this is a natural flair for connecting with people. A desire to listen, empathize, share information, and re-tell someone's story in an engaging way. Throwing my superpowers, my 'quil' - aka Macbook - and bags of experience in communication, marketing, research, and sales into the mixer, out pops a beautifully worded, iced and sprinkled communications cake. YUM!